JEC – Brochure Translation
Bilingual Brochure Translation for JEC
JEC has a long and established presence in Hong Kong, with operations across Asia including Thailand, Myanmar and the Philippines. For example, in the Philippines, the company oversees wholesale distribution of agricultural products, applied construction chemicals and household consumer goods. When translating the brochure, we took time to understand JEC’s corporate structure through thorough research. Our in-house translation team studied the various aspects of their business to ensure the final copy was accurate, well-informed and reflective of the company’s diverse operations.
Industry-Specific Expertise
Our in-house copywriters have extensive experience in the construction sector and are well-versed in emerging technologies such as MiC (Modular Integrated Construction), MiMEP (Multi-trade Integrated MEP), and BIM (Building Information Modeling). With this technical background, we accurately interpret industry terminology and present it in clear, accessible language suitable for a general audience.
Culturally Fluent Adaptation
At the client’s request, we approached the translation with cultural fluency—crafting the Chinese version to read as if it were originally written in Chinese. This method ensured natural flow, relevance, and clarity. Despite a tight timeline, the final result met high standards and helped build a strong foundation for continued collaboration.
Design-Aligned Workflow
As the final deliverable was a PDF brochure, we worked closely with the design team to ensure the translated content fit seamlessly within the layout. Our process considered not only linguistic accuracy but also visual coherence and overall presentation, resulting in a polished and cohesive final product.