Our Strategic Partnership with Nei Hou Hong Kong
Our Partnership
As the exclusive Hong Kong partner of Nei Hou Hong Kong (雷猴香港), we maintain close connections with mainland Chinese individuals who have established long-term roots in Hong Kong, whether as students or residents.
Founded in 2022, Nei Hou (雷猴), a Cantonese expression meaning hello (你好), has grown rapidly. Its WeChat Official Account and Xiaohongshu presence now exceed 80,000 followers, supported by more than 150 Hong Kong–mainlander community groups. Among these are 49 newcomer groups for non-local freshmen across Hong Kong’s nine major universities since 2022, collectively reaching over 14,000 students under the Immigration Arrangements for Non-local Graduates (IANG) network. Additional groups include communities for job and internship seekers, high‑skilled and talent visa holders, and Hong Kong property buyers.
A Growing Trend
In recent years, Hong Kong has introduced multiple talent‑attraction schemes, while its universities continue to enjoy strong international reputations. This combination has drawn increasing numbers of students from mainland China. Nei Hou Hong Kong serves as a direct communication channel, offering practical and relatable information tailored to the mainland community living and studying in Hong Kong.
Far‑Reaching Content
Nei Hou Hong Kong regularly shares updates on local developments, as well as insights into Hong Kong culture, lifestyle, and travel. Its content helps members gain a deeper understanding of the city’s diversity and unique character.
With a direct channel to the large community of students from mainland China, Nei Hou Hong Kong provides an effective platform for promoting Hong Kong’s major events, new attractions, and festivals. Beyond publishing posts on WeChat, where it reaches more than 73,000 followers, it can also spread information quickly through its many mini‑groups.
Our customised advertising solutions cover everything from seeding and content production to reposting and targeted information distribution, amplifying the overall effectiveness of your marketing efforts.