PolyU – Global Talent Campaign
Video Script Writing for PolyU’s Global Talent Campaign
At Nomadic Culture, a creative Hong Kong marketing agency, we had the privilege of partnering with Hong Kong Polytechnic University (PolyU) to bring their Special Talents Admission and Recognition Scheme (STARS) to life through a YouTube video campaign.
We crafted engaging English scripts for three videos. Through thoughtful interviews with STARS students and alumni, we shaped authentic narratives for impactful video production.
amazing opportunities
Bringing Visuals and Stories Together on YouTube
For a YouTube video to stand out, visuals are key, but we never compromised on storytelling.
Collaborating with PolyU’s Global Engagement Office, we gained a deep understanding of the STARS program by interviewing its students and alumni. These conversations shaped scripts that paired vibrant visuals with meaningful narratives, showcasing PolyU’s academic excellence and the warmth of its community.
Each 4-minute video was designed to feel personal yet universal, resonating with international audiences on YouTube.
Storyboards That Let Everyone Shines
Our scripts celebrated the journeys of students like Muskan, Vatey, and Lourdes Pe, balancing their academic achievements with personal growth.
Each script was designed to reflect their individual journeys at PolyU and in Hong Kong’s dynamic environment. For example, Lourdes Pe’s story as a passionate tennis player, thriving in PolyU’s supportive community, left a lasting impression, making the videos both inspiring and relatable for prospective students.
A Joyful Collaboration with Lasting Impact
Working with PolyU was a joy from start to finish, with our shared vision and careful planning making the filming process smooth and fun.
The videos delivered clear, compelling messages, with one achieving over 900,000 views on YouTube. We’re delighted that PolyU has continued our partnership, building a lasting relationship based on trust and creativity.
Let’s tell your story with our passion and creativity. Reach out to Nomadic Culture, your Hong Kong marketing agency, to create impactful video production that connects and inspires.
